Resources Library by ANA

Paris, Amsterdam, Edinburgh- Which city will I visit next?

This paper sets out the process whereby an innovative, cost-effective survey method was required to address the information requirements of the Edinburgh Tourist Board regarding the market for visitors to the city. It describes the launch of the...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lynn Jones, Tom Costley

September 1, 1997

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Yuri Levada, Alexey Levinson

September 1, 1997

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Philippe Boutié

September 1, 1997

Researching the future in the present

This paper defines the future, the current research inadequacy and how it can be overcome for the benefit of our clients, ourselves and the consumer. The primary precept is that we under-utilise our core competence of understanding the consumer, and...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Susan Holder, David Young

September 1, 1997

Scenario 2020

This paper is on expanding the use of market research outcome to a relatively new area, where market research data normally was only scarcely used. We are talking about the budding and maintenance of scenarios for the future. Since that particular...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Goos Eilander, Gerton Poot

Company: Trendbox B.V.

September 1, 1997

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Hamza Zeytinoglu, Selim Oktar

September 1, 1997

Silent discussions

“Collaboration software” tools, developed at the University of Arizona (United States) and used to enhance creativity and decision-making processes in high level business meetings, have been examined to see if they could have a role to play...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Lorna Lee, Steve Bather

September 1, 1997

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: David Pring

September 1, 1997

Fuzzy segmentation

Segmentation plays an important role in marketing research. Techniques used implementing segmentation so far only differ from each other in details. Seeking sharp boundaries between segments is the most common handicap of these techniques. In...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Erkani Keyman

September 1, 1997